Culture Next was represented by Carlos Martins (foto, top left) at the 2025 edition of the Brazilian Creative Industries Market (MICBR), held from December 3–7 in Fortaleza, Brazil, one of the largest edition in the event’s history. Bringing together 615 creative entrepreneurs from 28 countries and generating over 3600 business meetings over three days, MICBR 2025 confirmed its position as one of Latin America’s leading platforms for creative economy exchange. This year’s edition projected R$ 94.5 million (approx. 15.48 million euros) in new business over the following 12 months. But what about Culture Next’s involvement?
Participating as an international buyer, Culture Next engaged in 21 targeted B2B matchmaking meetings with cultural and creative agents across audiovisual production, theatre, music, visual arts, crafts, digital games, and socially engaged cultural initiatives.
Among these organizations were Grupo Galpão, one of Brazil’s most internationally touring theatre companies, audiovisual producers including Olho de Vidro Produções, Coletivo Mosca Frita, and Creativxs, as well as socially transformative initiatives such as Viva Brasil / #estudeofunk, which empowers young artists from Rio de Janeiro’s periphery through music and audiovisual training.
The diversity of these encounters reflected the depth of Brazil’s creative ecosystem and revealed strong alignment with Culture Next’s values of cultural diversity, community-based creativity, and international collaboration.
